[Global] Xbox CEO details brand priorities after 'reset' laid off thousands

Asha Sharma, the CEO of Xbox, has detailed plans to get the gaming brand back on track following significant workforce cuts which saw thousands laid off, Pure Xbox reports.

The Verge obtained a memo in which Ms Sharma detailed the four key priorities she believes will return the business to revenue growth by the end of the 2027 fiscal year.

The four priorities were reportedly:

• "CORE: Strengthen our platform, led by console"

• "CONTENT: Grow great games into global franchises"

• "CREATION: Make Minecraft the world's creator platform"

• "CONNECTION: Extend the worlds that fans love"

In a Twitter post, Ms Sharma said, "In FY26, over 200 million new players came to XBOX and our games, but our business did not grow with our audience". 

She reportedly acknowledged that this is likely to "take some time", but believes the "four C's" will help "close that gap". 

Her post follows Xbox's $1.7billion revenue drop during FY26, the first decline since Microsoft acquired Activision Blizzard.

Ms Sharma's memo stated that Xbox will measure progress toward its goals in three stages. The first will be a return to growth by the end of 2027. Then the company will be transforming the projects invested into growth themselves.

"In FY28 and FY29, our Four C’s and roadmap must move into businesses producing meaningful player value and revenue acceleration," she said.

The third stage will reportedly be to "scale what works" and be "halfway to our long-term" goal by fiscal year 2030.

"Our ambition is to be halfway to our long-term daily-player goal with sustained double-digit growth in players and engagement and industry leading margins,” Ms Sharma added.

Source: Pure Xbox

(Links and quotes via original reporting)

Asha Sharma, the CEO of Xbox, has detailed plans to get the gaming brand back on track following significant workforce cuts which saw thousands laid off, Pure Xbox reports.

The Verge obtained a memo in which Ms Sharma detailed the four key priorities she believes will return the business to revenue growth by the end of the 2027 fiscal year.

The four priorities were reportedly:

• "CORE: Strengthen our platform, led by console"

• "CONTENT: Grow great games into global franchises"

• "CREATION: Make Minecraft the world's creator platform"

• "CONNECTION: Extend the worlds that fans love"

In a Twitter post, Ms Sharma said, "In FY26, over 200 million new players came to XBOX and our games, but our business did not grow with our audience". 

She reportedly acknowledged that this is likely to "take some time", but believes the "four C's" will help "close that gap". 

Her post follows Xbox's $1.7billion revenue drop during FY26, the first decline since Microsoft acquired Activision Blizzard.

Ms Sharma's memo stated that Xbox will measure progress toward its goals in three stages. The first will be a return to growth by the end of 2027. Then the company will be transforming the projects invested into growth themselves.

"In FY28 and FY29, our Four C’s and roadmap must move into businesses producing meaningful player value and revenue acceleration," she said.

The third stage will reportedly be to "scale what works" and be "halfway to our long-term" goal by fiscal year 2030.

"Our ambition is to be halfway to our long-term daily-player goal with sustained double-digit growth in players and engagement and industry leading margins,” Ms Sharma added.

Source: Pure Xbox

(Links and quotes via original reporting)