On December 1, the Pakistani fintech company ABHI announced its partnership with Saudi Arabia–based HR technology firm KABi to provide employees in the Kingdom with Earned Wage Access (EWA), Arab News reports.
The agreement is the Karachi-based startup’s latest expansion into the Gulf region, where there is increasing demand for digital payments, payroll solutions, and worker-centric financial products under Saudi Vision 2030, the Kingdom’s long-term plan to diversify its economy and modernise labour markets.
Saudi Arabia reportedly has one of the youngest workforces in the region and has seen rapid adoption of HR automation and fintech applications over the past five years.
EWA (or on-demand pay) has seen greater adoption uptake in the Middle East as employers seek to improve financial well-being and reduce workers’ reliance on expensive short-term borrowing such as informal credit, overdrafts or payday loans.
The model has grown in international markets including the US, UK, UAE and Saudi Arabia, and is often cited as a tool which reduces financial stress and improves retention.
According to ABHI, the rollout will offer KABi employees greater liquidity for essential expenses while embedding financial wellness features into the firm’s digital HR environment.
“Our collaboration with KABi reflects ABHI’s ongoing commitment to advancing financial well-being and supporting digitally empowered workplaces in Saudi Arabia,” Omair Ansari - ABHI Co-founder and Chief Executive Officer - said in a statement.
“By integrating Earned Wage Access into KABi’s ecosystem, we are enabling thousands of employees to experience financial freedom, flexibility and stability.”
Khalid A. AlOraij - Board Member and CEO of KABi - reportedly said the initiative aligns with the company’s mission to deploy technology that improves employee experience and productivity.
“Providing instant access to earned wages in collaboration with ABHI strengthens employee stability and supports a more productive and well-being-focused workplace.”
Partnerships such as this are reportedly reflective of deepening fintech links between Pakistan and Middle Eastern economies, where labour mobility, remittances and financial inclusion are major policy priorities. In addition, the trend shows how Gulf corporations are integrating financial wellness tools into their broader digital transformation strategies.
Source: Arab News
(Quotes via original reporting)
On December 1, the Pakistani fintech company ABHI announced its partnership with Saudi Arabia–based HR technology firm KABi to provide employees in the Kingdom with Earned Wage Access (EWA), Arab News reports.
The agreement is the Karachi-based startup’s latest expansion into the Gulf region, where there is increasing demand for digital payments, payroll solutions, and worker-centric financial products under Saudi Vision 2030, the Kingdom’s long-term plan to diversify its economy and modernise labour markets.
Saudi Arabia reportedly has one of the youngest workforces in the region and has seen rapid adoption of HR automation and fintech applications over the past five years.
EWA (or on-demand pay) has seen greater adoption uptake in the Middle East as employers seek to improve financial well-being and reduce workers’ reliance on expensive short-term borrowing such as informal credit, overdrafts or payday loans.
The model has grown in international markets including the US, UK, UAE and Saudi Arabia, and is often cited as a tool which reduces financial stress and improves retention.
According to ABHI, the rollout will offer KABi employees greater liquidity for essential expenses while embedding financial wellness features into the firm’s digital HR environment.
“Our collaboration with KABi reflects ABHI’s ongoing commitment to advancing financial well-being and supporting digitally empowered workplaces in Saudi Arabia,” Omair Ansari - ABHI Co-founder and Chief Executive Officer - said in a statement.
“By integrating Earned Wage Access into KABi’s ecosystem, we are enabling thousands of employees to experience financial freedom, flexibility and stability.”
Khalid A. AlOraij - Board Member and CEO of KABi - reportedly said the initiative aligns with the company’s mission to deploy technology that improves employee experience and productivity.
“Providing instant access to earned wages in collaboration with ABHI strengthens employee stability and supports a more productive and well-being-focused workplace.”
Partnerships such as this are reportedly reflective of deepening fintech links between Pakistan and Middle Eastern economies, where labour mobility, remittances and financial inclusion are major policy priorities. In addition, the trend shows how Gulf corporations are integrating financial wellness tools into their broader digital transformation strategies.
Source: Arab News
(Quotes via original reporting)