[US] Thryv launches Thryv Workforce Center to manage SMEs' payroll

The small business marketing and sales platform Thryv has launched Thryv Workforce Center, a payroll solution designed for growing businesses, Silicon reports.

Powered by Gusto, a people management platform for small businesses, Thryv Workforce Center is intended to save SMEs valuable time by managing payroll and automated tax calculations directly within their existing Thryv account.

According to the National Small Business Association’s 2025 survey, 50 per cent of small businesses spend more than three hours per month administering payroll taxes. 

Thryv’s full-service solution reportedly does more than calculate pay. It simplifies the entire payroll process, combining essential tools into one platform that manages a business’s HR, taxes, and staff payments. Additionally, it can perform tasks like direct deposit and the creation of tax forms.

“Thryv is a trusted partner to over 100,000 small businesses, and when we got growing requests to add payroll functionality to our platform, we listened,” Rees Johnson - Thryv’s Chief Product Officer - said. “Most small businesses have to add separate payroll software, but now Thryv clients have the unique advantage of managing payroll within the same platform that they use daily for their business and marketing operations.”

“We know small business owners everywhere want to save time and reduce errors with all-in-one solutions. With the launch of Thryv’s Workforce Center, more small businesses in home services, healthcare, legal, and more now have a new option to manage their team and their business in one place,” Yi Liu - General Manager of Gusto Embedded - said. “We’re thrilled they partnered with Gusto Embedded to build a payroll product specifically designed for their customers within Thryv’s platform.”

Source: Silicon

(Link and quotes via original reporting)

The small business marketing and sales platform Thryv has launched Thryv Workforce Center, a payroll solution designed for growing businesses, Silicon reports.

Powered by Gusto, a people management platform for small businesses, Thryv Workforce Center is intended to save SMEs valuable time by managing payroll and automated tax calculations directly within their existing Thryv account.

According to the National Small Business Association’s 2025 survey, 50 per cent of small businesses spend more than three hours per month administering payroll taxes. 

Thryv’s full-service solution reportedly does more than calculate pay. It simplifies the entire payroll process, combining essential tools into one platform that manages a business’s HR, taxes, and staff payments. Additionally, it can perform tasks like direct deposit and the creation of tax forms.

“Thryv is a trusted partner to over 100,000 small businesses, and when we got growing requests to add payroll functionality to our platform, we listened,” Rees Johnson - Thryv’s Chief Product Officer - said. “Most small businesses have to add separate payroll software, but now Thryv clients have the unique advantage of managing payroll within the same platform that they use daily for their business and marketing operations.”

“We know small business owners everywhere want to save time and reduce errors with all-in-one solutions. With the launch of Thryv’s Workforce Center, more small businesses in home services, healthcare, legal, and more now have a new option to manage their team and their business in one place,” Yi Liu - General Manager of Gusto Embedded - said. “We’re thrilled they partnered with Gusto Embedded to build a payroll product specifically designed for their customers within Thryv’s platform.”

Source: Silicon

(Link and quotes via original reporting)